Zahara

  I think in this current modern era of music we can confidently say that the era of the music superstar as we once knew it is dead. Now, before you think I'm being an alarmist I would like to bring forth my rationale for thinking this way that will put everything into perspective. 1.) Lack of Artist Development Back in the day, when an artist was signed to a label they went through a process known as artist development to aid with nurturing their talent(s) and career before they were presented to the public. Nowadays, artist development is severely lacking and is not invested in as much as it once was and artists are thrown on stage completely unprepared and it shows.  2.) How Music is Now Consumed  Physical albums used to reign supreme but now it's all about streaming. Recording artists are not making as much money off of their recorded music anymore. Today, it's about playlisting on streaming platforms. The average length of songs has also gotten shorter to accommodate...