Zahara

  Pretty much every Super Bowl Sunday there are 4 things people look forward to the actual game, the commercials, the food, and the Super Bowl Half-Time Show. However, going forward it's going to become increasingly difficult for the NFL to book Headlining talent who's never performed at the Super Bowl before, and here's why: The music industry is not producing Popstars or music Superstars anymore. In the Digital Age of Media, everything's become fractured and decentralized. Right now, the music industry veterans are carrying the industry on their backs.  Old or older music is currently outselling the new or newer music that's being released. There are only a handful of musicians left who've never headlined the Super Bowl that could potentially put on a fantastic show worthy of a Football Stadium. 

  I'm the type of person who enjoys talented artists who care about their craft and artistry, and Normani is one of the artists that I've been following the career of since she went solo after Fifth Harmony's hiatus. However, the journey so far hasn't been an easy one for Normani and her supporters.  It seems to always happen without fail that black female artists are never given the same amount of grace compared to their respective contemporaries. From the moment Normani went solo she was already getting compared to Beyonce solely because she's black and can sing and dance. This in turn placed a huge burden on Normani to not only live up to these unrealistic expectations, but it also stifled her in a way. She has talked about how in the beginning she wasn't enjoying the creative process because she was worried about not alienating anyone and making sure her music was 'black enough' and 'pop enough'.  From the get-go, some fans, the public, and t...

  I think in this current modern era of music we can confidently say that the era of the music superstar as we once knew it is dead. Now, before you think I'm being an alarmist I would like to bring forth my rationale for thinking this way that will put everything into perspective. 1.) Lack of Artist Development Back in the day, when an artist was signed to a label they went through a process known as artist development to aid with nurturing their talent(s) and career before they were presented to the public. Nowadays, artist development is severely lacking and is not invested in as much as it once was and artists are thrown on stage completely unprepared and it shows.  2.) How Music is Now Consumed  Physical albums used to reign supreme but now it's all about streaming. Recording artists are not making as much money off of their recorded music anymore. Today, it's about playlisting on streaming platforms. The average length of songs has also gotten shorter to accommodate...